Marketing by Joanna | PAV Strategic

Smart Marketing Starts with a Plan.

Fractional CMO and growth strategist helping businesses cut through the noise and market with intention.

Your Strategic Marketing Partner — Without the Overhead.

I’ve led national marketing strategies and built growth engines for security tech, SaaS, B2C, and B2B firms.
Now I help small but mighty businesses scale with clarity, structure, and messaging that connects.

I work with a limited number of clients.

- Joanna Pawlowska, M.S.

Marketing by Joanna

A PAV STRATEGIC, INC. COMPANY

APPLY FOR STRATEGY CALL

SIGNATURE OFFERS

Monthly strategy, quarterly roadmap, and team oversight. *6 Month Min

Fractional CMO Retainer – $5,000/month

Includes:

90-minute monthly strategy calls
Quarterly marketing roadmap
Oversight of internal/external teams (non-executional)
Monthly KPI dashboard & goals alignment
Ideal for small teams needing a strategic leader

APPLY FOR A RETAINER

Deep dive, full marketing plan, and follow-up call.

90-Day Marketing Roadmap – $4,000

Includes:

One-time deep dive & full marketing plan
Ideal for businesses without a marketing strategy
Funnel priorities, lead gen plans, content & tech stack
30-day follow-up session

BOOK A STRATEGY CALL

Website, funnel, and messaging review + 60-min strategy session.

Marketing Audit + Clarity Call – $1,500

Includes:

Website, funnel, and messaging audit
60-minute strategy call
Prioritized action items PDF

RESERVE YOUR DAY

Clarity around your brand message, audience, and visibility priorities—so you know what to do right now to move forward with focus.

Brand Clarity Call – $295

Includes:

60-minute 1:1 session (live on Zoom) & session record
Light session recap (summary of 3 key takeaways + 1 recommended next step)

Optional Add-On:

Written 1-page brand summary – +$150
30-minute follow-up session – +$95

LIMITED SPOTS RESERVE TODAY

Let’s Build Your Marketing Engine!

BOOK A DISCOVERY TODAY!