A Brand Strategist Who’s Walked the Walk

As an immigrant woman in executive marketing roles, I’ve helped brands stand out — now I help you do the same.

Strategy By Joanna is a PAV Strategic Inc. company where leaders and firms clarify their story, define their message, and finally show up like the brand they’ve always been.

- Joanna Pawlowska, M.S.

BOOK A BRAND CLARITY CALL

SIGNATURE OFFERS

Best for: Strategy sprint including brand audit, story, messaging, and visibility roadmap.

Personal Brand Intensive $7,500

Includes:

Brand audit + research
Personal brand story + core messaging
Visibility and thought leadership roadmap
30 days of post-intensive support

👉 Ideal for professionals stepping into a bigger stage, pivoting industries, or preparing for media visibility.

BOOK A BRAND CLARITY CALL

Best for: High-level clients launching a book, podcast, product, or undergoing a brand shift. Ongoing strategic partnership and visibility coaching to sustain momentum. *6 month minimum

Executive Brand Retainer $4,500/month

Includes:

Monthly 1:1 strategy sessions
Real-time visibility planning and execution support
Messaging refinement + platform growth guidance
Email support between sessions

👉 Perfect for women leaders building something big and needing long-term strategic collaboration.

APPLY FOR A RETAINER

Best for: Women needing a sharp, confident voice for upcoming opportunities. A one-day deep dive into brand voice, positioning, and narrative clarity.

VIP Messaging Day – $3,500

Includes:

4-hour intensive session
Brand voice + messaging toolkit
2 weeks of async support for implementation

👉 Ideal before website redesigns, logo refresh, launches, or media features.

RESERVE YOUR DAY

Best for: Women beginning their branding journey and seeking clarity without a full investment. Establish the core of your brand with direction, confidence, and alignment.

Just Starting Out? Brand Foundations Starter Package – $1,250

Includes: